Privacy Policy

Contact enquiries. The contact form asks for your name, company (optional), email address, jurisdiction (optional) and a description of the matter. We use this only to read your enquiry, respond to it, and prepare any engagement that follows. It is not added to a mailing list and is not shared for marketing purposes.

Guidance requests. The guidance tool on this site asks you to describe a brand-protection situation — a brand name, sector, target markets and circumstances. These entries are used to generate your guidance. They are not published on the site, not shown to other visitors, and not used to build marketing profiles.

Accounts. A small number of people hold an account to maintain site content and internal records. An account stores an email address and a securely stored password, and nothing about your use of the public site is attached to it.

Technical records. Like any website, our hosting platform keeps short-lived technical logs (such as server records needed to deliver pages and protect against abuse). These are not used to follow you across other sites, and we run no advertising trackers.

When you request guidance, your description is processed by an AI model that writes a tailored answer. The request runs on our server: what you type is not executed in your browser and is not visible to other visitors.

Before any guidance is written, your entry is checked against our internal conflict-of-interest list (see below). If a match is found, no guidance is generated and you are told plainly that we cannot advise in the matter — the reason is confidential, and the model is not called at all.

Guidance from the tool is general information, not legal advice, and says so at the end of every answer. If you proceed to a real matter, we agree the terms of engagement with you directly.

We keep a private internal list of brand names in which we cannot advise, because doing so would place us in a conflict of interest. This list is a professional working record, not a marketing asset.

The list is not published on this site and cannot be read by visitors. Access is restricted to authorised staff through authenticated, role-checked access. When you enter a brand name in the guidance tool, it is compared against this list; we do not add your entries to it, and we do not disclose that a name is or is not on it beyond the notice you receive.

Matters entrusted to us — and the identities of the parties in them — are treated as confidential. We do not publish client names, case details, outcomes, testimonials or statistics drawn from client work, and we do not use client information for purposes other than the matter itself.

We share personal data only with the service providers needed to run this site and our practice — hosting, email, and the AI model behind the guidance tool — each processing data on our behalf and under our instruction. We do not sell personal data.

Contact enquiries are kept no longer than needed to handle the matter they concern. Guidance requests are used for the single answer they generate. Accounts and internal records are kept while the responsibility they support continues, and deleted when it ends, subject to any legal duty to retain records.

Under European data-protection law you may ask us for access to your personal data, correction of it, deletion of it, restriction of its use, or a copy of it in a portable form — and you may object to particular uses. Write to info@brandconcern.com and we will respond within the statutory period.

If you believe your data is not being handled lawfully, you also have the right to complain to the Dutch data-protection authority (Autoriteit Persoonsgegevens). We would, of course, prefer to resolve it with you first.