About the firm
Twenty-three years at the centre of international brand protection.
BrandConcern acts as a neutral, expert intermediary between parties who hold legitimate intellectual property rights — and the friction that arises when those rights overlap, collide, or fall into disuse.
The firm was founded in 2003 and has practised continuously since. Its reach is global in the practical sense: not a theory of international coverage, but concrete mandates, proceedings and negotiations conducted on the ground in virtually every national jurisdiction — from the major economic regions to the less-travelled ones.
Our philosophy is neutrality and renewal. Rights are not simply defended; they are kept alive, relevant and productive. Where two parties both hold something legitimate, the question is rarely who is right. It is what arrangement allows both to proceed.
The firm works with premium brands and high-stakes international matters, where a single unresolved overlap can hold back investment across an entire market.
The team
Global reach, practically demonstrated
Not a claim of coverage but a record of mandates, proceedings and negotiations conducted on the ground — from the major economic regions to the less-travelled ones.
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A quarter century, in sequence
2003
Founding
BrandConcern is established as a practice devoted to international brand protection and the friction between legitimate rights.
2000s
WIPO and EUIPO procedures
Expansion into international and regional registration, opposition and cancellation regimes.
2010s
Domains and copyright
Growth into domain rights, copyright matters, goodwill and trade dress as the online identity of brands became inseparable from their registrations.
Today
Global practice
Mandates, proceedings and negotiations across Asia, Africa, the Middle East, South, Central and North America — tested in the courts, offices and markets of nearly every country.
A discreet note on engagements
BrandConcern maintains a deliberately limited client portfolio and acts for a select group of existing clients whose brand portfolios and international exposure require this depth. New engagements are considered only by exception. This is not exclusivity for its own sake; it is a commitment to quality over volume. Every client receives the full attention of the firm, not a share of it.
Work with a firm that maps before it argues.
If your rights overlap with someone else's, tell us what is held and where. We will say plainly whether the matter fits this firm.
Bring us your overlap